Why working from home is good for Williams-Sonoma
With families spending more time at home than ever before, furnishing home offices and upgrading kitchens have become a top priority for stay-at-home shoppers. And that has been great news for Williams-Sonoma.
The 65-year-old retailer sells home goods, high-end cookware and furniture through its seven brands including Pottery Barn, Williams Sonoma and West Elm.
Thanks to a strong e-commerce business and a demand for all things home-related, the company posted a 22% jump in revenue in the third quarter of 2020 from a year earlier.
So can Williams-Sonoma, known for its high-quality products, maintain its momentum? And what happens to the brand’s brick-and-mortar locations as more sales shift online?