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Jeff Bezos thought there was a ‘30% chance’ Amazon would succeed: I told my parents ‘it’s very likely they’ll lose their entire investment’

When Jeff Bezos launched Amazon as an online bookseller in 1994, he didn’t think it was likely to succeed. “I never thought we’d build what Amazon has turned into,” Bezos said in 2000. “And I’m the most surprised on the planet.”

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