Amazon’s latest sales event demonstrates ‘the power of the Prime subscription’

An Amazon worker moves boxes on Amazon Prime Day in the East Village of New York City, July 11, 2023.

Spencer Platt | Getty Images

Amazon‘s (AMZN) strong execution at its fall sales event this week again showed the deep value of the Prime subscription model and suggested the ecommerce giant should see a robust holiday shopping season, driving retail revenue through the rest of the year.